Press Room

Press Room


Members of the Gioconda Law Group are happy to speak to the media and to educate the public about Brand Protection, Anti-Counterfeiting, Trademark, Copyright and related Intellectual Property issues. Please direct all press inquiries to, or call us at (212) 235-1220.

Press Releases:

Victoria’s Secret Accused of Selling “Knockoffs” By Its Former Hosiery Supplier, August 24, 2012

Dress Designer Sherri Hill Wins $5M Judgment Against Online Counterfeiters, June 20, 2012

Designer Sherri Hill Continues to Get Tough With Knockoff Dresses, August 6, 2010

At the Height of Prom Season, Dress Designer Sherri Hill Sues to Stop Knockoffs, April 14, 2010

Knockoff Vendors Beware: Former Big Law Firm Partner Opens Elite Brand Protection and Anti-Counterfeiting Law Firm in New York City, Dec. 21, 2009


Intellectual Property Operations and Implementation in the 21st Century Corporation

Knockoff: The Deadly Trade in Counterfeit Goods

Law Review Articles:

Joseph C. Gioconda, Measuring the Value of a "Zombie" Brand:  A Survey-Based Model, 58 IDEA 173 (2018)

News Articles:

Slice is back: once-popular soft drink will be rebooted as low-calorie drink sweetened with fruit juice, Chicago Tribune

Still want Nextel ‘push to talk’? Brand attempts a comeback — but not at Sprint, The Kansas City Star

Anheuser Busch Sued, You Can't Have Spuds MacKenzie, He's Our Party Dog Now!, TMZ

Anheuser Busch sued over 'Ghost Spuds' MacKenzie Super Bowl commercial, FoxNews

Who Controls Spuds MacKenzie? Dog at Center of Legal Fight, AdAge

Industry Authorities Discuss Fighting Counterfeiting in the Digital Age at New York Law School Symposium, Women's Wear Daily

Christian Dior wages war with online counterfeiters, World Intellectual Property Review

Photographer Sues Getty Images for Licensing Her Free-to-Use Photos, Reuters

Photographer Sues Getty Images for Selling Images She Donated to Public, Ars Technica

Getty Images says photographer suing it for $1 billion gave up her right to complain, LA Times

Ferrragamo Sues Ex-NFL QB Over Same Name Winery, Law360

From Wumart to Uncle Martian, experts say China's copycat problem is big, CNBC

Victoria's Secret, Bra Designer Reach Deal in Patent Suit, Law360

Victoria's Secret Stole Push-Up Bra From N.J. Designer:  Suit, NY Daily News

Why eBay is an Art Forger’s Paradise, The Daily Beast

Silicone Bra Insert Inventor Sues Former Lawyer for Flawed Patent-Filing that has Cost Her Millions: Court Papers, NY Daily News

Redskins’ Pork Rind Trademark Rejected, World Intellectual Property Review

That Knockoff Dress Will Make You Look Fat:  Lawsuit, NY Post

INTERPOL Swoops on Global Counterfeiters, World Intellectual Property Review

Apple Launches Global “Takeback” Programme on Counterfeit Products, World Intellectual Property Review

Chin Renews Push to Punish the Buyers of Phony Goods, Tribeca Tribune

It’s Truly A Plague: Tory Burch Files FOUR Lawsuits to Curb Counterfeiting, New York Observer

How True Religion Fights the Fakers, World Intellectual Property Review

How ADR Can Stem the Trademarklawpocalypse, JAMS

A Better Way to Fight Online Piracy than SOPA, National Post

Consequences of Overreaching IP Policies, IPLaw360

The Risk of Geographic Trademarks, IPLaw360

Lessons From the Toyota Brand Crisis?, IPLaw360

Creative Approaches to Fighting Art Forgery, New York Law Journal

Counterfeit Battles Heat Up on Web, National Law Journal

‘Durantula’ Guitarist Hits Kevin Durant, Nike with Trademark Suit, Thomson Reuters

Burberry Earns $100M in Counterfeiting Lawsuit, Huffington Post

Hermes Wins $100M Damages from Counterfeit Websites, Bloomberg News

Louis Vuitton Wins ITC Trademark Battle v. Chinese Counterfeiters, Thomson Reuters

Fashion Industry Copes With Designer Knockoffs, National Public Radio

A Satire of a Classic Fails to Amuse The August House of Hermes, The New York Times

Former DLA Partner Opens Anti-Counterfeiting Boutique Firm, National Law Journal

ABC TV Is Sued Over Plan for Show, The New York Times

City Sued in Battle Against Knockoff Purses, Chicago Tribune

Taking on Art Fraud, Plaintiff Magazine

Hermes Files Handbag Lawsuit, Women's Wear Daily

Fakes, Forgeries and the Law, MuseumVIEWS

Gioconda Law in NYC to Focus on Brand Protection Litigation, Fibre2Fashion

Tis The Season to Counterfeit, Baseline

In Baltimore, A Tale of Two Bureaus, The Examiner

The Real Fake Thing, Portfolio

In Crimes to Come, TechRevu

Small Win in War on Piracy, The Standard

Styles Change, But Legal Issues Remain, Fashion Lawyer Blog

Rash of IP Boutiques Look to Cash in Post-Recession, IPLaw360

True Religion Targets Online Counterfeit Operators, Women's Wear Daily

Firms Focus on Anti-Counterfeiting, Lawyer's Weekly

Piercings, Tattoos, and Expert Witnesses, The American Chronicle

Partners Flee Big Law Firms to Be Masters of their Domain, Crain's New York Business

American Apparel’s Stock Continued Slide, Women's Wear Daily

Counterfeiter, Imitators: Fine Line, The Wall Street Journal

Former MegaFirm Partner Launches NY Boutique, New York Lawyer

M.I.T. Professor Takes a Closer Look at Counterfeiting and the Consumer, Women’s Wear Daily

Stemming the Tide of Product Piracy, Los Angeles Times

Bacardi Celebrates in Rum Trademark War, Managing Intellectual Property

DLA Piper Ex-Partner Opens Anti-Counterfeiting Firm, Law360

Designers Add Muscle in Battle Against Knockoffs, National Jeweler

Big Business in Counterfeiting Products, Voice of America

Bag the Knockoffs!, Newsday

Special Report: Accessories — or a Crime?, NBC

Handbag Wars, Vogue

Suit Sends Message to Bootleg Sellers: Knock It Off, Los Angeles Times

LVMH Files Suit Against Chinatown Landlord, Women’s Wear Daily

The Fighters of the Fake Get Real, Newsday

Duped By Designer Doubles; Are Knockoffs Worth the Price?, Black Enterprise

Vuitton Sues Rival Dooney, New York Post

Two Men Battle Over Right to Put California Artist’s Name on Apparel, The Orange County Register

Playboy Set to Turn Page in Web Trial, New York Daily News

Ripped Off Idea?, Show Biz

Counterfeit Products, Voice of America

Jones Wins Round in Polo Contract Fight, Women’s Wear Daily

Dont Buy Into Online Designer Deals, Columbia Missourian

Behind the Brand: Triumphs and Tragedies, Brand Channel

Counterfeit Conundrum, Shopping Centers Today

Fighting Bogus Goods to Protect the Brand, Brandweek

War on Knockoff Havens, New York Post

Professional Consultation

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