We understand that every client has unique products and services that require a thoughtful, custom-tailored brand protection strategy. We work closely with every client to develop a thorough understanding of the specific ways that their products are marketed, advertised, sold, and distributed. Acting as a natural extension of our clients’ in-house legal and business team, we can assist our clients by creating and implementing a new brand protection campaign. We are also happy to assist clients looking to outsource particular components of their existing brand protection program.
We define a comprehensive strategy as one that tackles the risks to a brand using all the channels available, from working alongside U.S. Customs and law enforcement agencies and using the civil court system, to managing media relationships and engaging in public education campaign.
We know that efficiency in brand protection litigation efforts is paramount, so we draft our pleadings, injunctions, and discovery requests in a way that allows us to take prompt action against potential offenders and reach appropriate resolutions expeditiously. We can create a computerized database for clients, providing them with counterfeit activity reports. We then use this data to help set priorities and focus our efforts.
Members of the Gioconda Law Group are also experienced in evaluating the hallmarks and indicia of authenticity that are used to differentiate counterfeit goods from genuine products. We can analyze a product’s security features, and recommend ways to improve these features. Or, where clients have not yet identified product differentiators or implemented security features, we can assist them in doing so. Working alongside our clients’ in-house legal and business teams, we can also develop and implement a customized investigative protocol to receive and pursue elusive information leads about counterfeit activities.
We share with our clients their ultimate goal: to advance their commercial interests by protecting their unique brands from counterfeiters and infringers around the world. To this end, we seek to examine all steps in the counterfeit distribution chain, locate the manufacturer or source of the counterfeit products, and gather and analyze information about the counterfeiters, their illicit activities, and the economic impact of those activities. Through this comprehensive strategy, we can help our clients fight counterfeiters today, and also help them develop long-term plans and programs that will protect their intellectual property assets for many years to come, all in a cost-effective manner.
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